I, William Rizzo am a photo realistic artist with a background style in portraits and illustration. After a lifetime of drawing and painting, I found an interest in commercial art. I attended New York Institute of Technology in Old Westbury, N.Y. where I studied computer graphic design and received a B.F.A..
My experience includes a broad range of well-known advertising agencies and experience working with a wide variety of national brands. I have compelling digital and traditional illustration skills which has allowed me to design all types of sales promotion, logos, magazine advertisements, trade shows, posters, corporate brochures, branding programs, corporate identity, style guides, print advertising, direct mail, catalog design marketing materials, point-of-sale displays, and web development.
In addition to my graphic design background, in my early days I found an interest in printing equipment where I attended the Minuteman Press International School of Printing in Farmingdale, N.Y.. I trained as a pressman for offset printing and ground breaking digital printing on a Heidelberg Press, Multi 1250, AB Dick, and Canon Image Runner. Other responsibilities include die cutting flex package printing, bindery work (cutting, folding, scoring, perfing) and my most recent education on the Konica Minolta Bizhub PRO. As an apprentice, I worked for a small print shop. I eventually progressed to a commercial shop where I was printing consumer literature.
I see graphics and digital technology being an important tool for people to communicate different ideas to each other. With the invention of the Internet, it would be wasteful not to learn how to use the new technology so I jumped on the opportunity to take a web design class to broaden my expertise. I had been teaching myself web site design and development for so long that I pretty much had a feeling technology was heading beyond the basic computer. Today I find myself creating apps for devices such as the iPad 2 and smart phone. I have recently worked on linking print ads for the QRReader to websites. My work has continued to be motivated by respect for and empathy with users of software.
I have continued to update my skills with classes in computer graphic and internet programming, commercial printing and flash animation.
Talent runs in the family from one generation to the next. My late father William Angelo Rizzo did a self-portrait painting of me, which I proudly display above. In addition to my professional creative pursuits, I was fortunate enough to have a small career in hockey.